Explore Toyota Connected news, culture events, and case studies on how we use technology to enable mobility, safety and convenience services that help us make the world a better and safer place.

Toyota Connected 2023 Year in Review: From the Digital Space to the Public Space

Toyota Connected North America (TCNA) has hummed along since its inception in 2016, offering products and services that keep Toyota and Lexus drivers moving.


TCNA’s Mike Cross Named as a 2023 Dallas Business Journal CFO of the Year

Cross recognizes that the true “secret sauce” of success is the achievements and the abilities of the members of TCNA’s finance and accounting team.

Desert Running Goes Digital with Toyota Tacoma IsoDynamic Performance Seat Simulator at SEMA - Toyota USA Newsroom

Toyota and Generative AI: It’s Here, and This is How We’re Using It - Toyota USA Newsroom

Toyota Connected North America Announces Changes to Executive Leadership Team - Toyota USA Newsroom

Toyota GR Cup Leverages Cutting-Edge Digital Trophies to Enhance Driver and Fan Engagement - Toyota USA Newsroom


Mobility VP Shravanthi Denthumdas Recognized by Dallas Business Journal as ‘40 Under 40’ Honoree

A company’s culture is paramount to its success, and VP of Mobility Shravanthi Denthumdas is helping make and keep Toyota Connected North America (TCNA) a truly special place. That’s one of the reasons she was recently recognized by Dallas Business Journal as one of its “40 Under 40” honorees for 2023.


Lisa Frey Brings Ideas to Life Through Sketchnoting

In her daily standups with team members at Toyota Connected North America (TCNA), Agile Services Manager Lisa Frey learns what teams are working on, their milestones (expressed as KPIs and OKRs), as well as the challenges and opportunities the teams have in order to aim to constantly improve products and services in the market.


Toyota Connected Celebrates National Safety Month as Only It Can

With an innovative spin that complements Toyota Connected North America, we took on the challenge of creating a modern, pertinent curriculum and improved some of our workplace processes for peace of mind.

Case Study

Using Stable Diffusion and Generative AI for Lexus brand marketing at the 2023 New York International Auto Show

Text-to-multimedia Generative AI (artificial intelligence) models have gained tremendous popularity since 2022 as technical advances greatly enhanced the fidelity of art that AI systems could create.